Retail e-commerce sales CAGR in the United States from 2017 to 2027, by product category
The compound annual growth rate (CAGR) of e-commerce categories in the United States averaged 12.7 percent for the period between 2017 and 2027. The highest CAGR for this period was estimated to be in the food segment, amounting to 24 percent growth. The segment of beauty, health, personal & household care is estimated to have over 14 percent compound annual growth rate during this period.
Retail e-commerce sales in the United States from 2018 to 2027(in trillion U.S. dollars)
In 2022, retail e-commerce sales, including digital services, in the United States reached an estimated one trillion U.S. dollars. Forecasts suggest that sales will continue to grow, exceeding 1.7 trillion U.S. dollars by 2027.
Penetration rate of e-commerce in the U.S. 2020-2029
Details: United States; Statista Digital Market Insights; 2020 to 2029; number of active paying customers (or accounts); forecast adjusted for expected impact of COVID-19
The penetration rate in the E-commerce market in the United States was forecast to continuously increase between 2024 and 2029 by in total 12.6 percentage points. After the ninth consecutive increasing year, the indicator is estimated to reach 97.09 percent and therefore a new peak in 2029. Notably, the penetration rate of the E-commerce market was continuously increasing over the past years.
Attitudes towards online shopping in the U.S. as of March 2024
Details: United States; April 2023 to March 2024; 10,051 respondents; 18-64 years
When asked about “Attitudes towards online shopping”, most U.S. respondents pick “When I plan a major purchase, I always do some research on the internet first” as an answer. 45 percent did so in our online survey in 2024.
Quarterly change in online retail orders in the United States from 1st quarter 2022 to 1st quarter 2024, by device
The volume of online retail orders in the United States remained on the low end in as of the first quarter 2024, having a decrease in growth overall by three percent. If we compare orders fulfilled from desktop to mobile devices, the mobile channel was the least affected, with m-commerce orders experiencing a growth of two percent.
Quarterly change in retail website traffic in the United States from 1st quarter 2022 to 1st quarter 2024, by device
Overall, retail website traffic in the United States grew in four out of the last five quarters, only experience a growth rate of zero percent in the most recently recorded quarter. When comparing devices, while desktop traffic stuggled with growth, mobile traffic increased by 5 percent as of Q1 2024.
Distribution of retail website visits and orders in the United States as of 1st quarter 2024, by device
In the first quarter of 2024, smartphones accounted for over three-quarters of retail site visits in the United States and generated roughly two-thirds of online shopping orders. Desktop computers generated just 23 percent of retail website traffic but represented 34 percent of all purchases in the country.
